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How should Joe Kennedy respond to Trump's State of the Union?

January 29, 2018

270 Strategies

communications

*The following article was originally published on CBSNews.com.

As Donald Trump and his advisers prepare for his primetime State of the Union address Tuesday night, the opposition will also be hard at work getting ready for a major speech of its own: the Democratic response. It's a time-honored tradition for the party out of power to deliver a rebuttal of the president's speech – and a monumentally difficult undertaking that has elevated the national prospects of some while relegating many others to irrelevance or worse, mockery. The State of the Union, with all its grandeur – delivered from the well of the House of Representatives before the nation's lawmakers, the Cabinet, and the Supreme Court justices, is an awfully hard act to follow – for anyone. 

This year, Democrats have selected Rep. Joe Kennedy III, D-Massachusetts, for the job. In choosing the latest scion of Camelot, Democrats are hoping to show up the ill-mannered, outsider 71-year-old – who's shown tendencies toward racism, sexism, and outright boorishness – with his polar opposite. The 37-year-old Kennedy is the fresh-faced Harvard-trained lawyer steeped in public service in the generations-old tradition of his storied family. And the only thing he drinks is espresso. Kennedy is the Democratic Party's ideal of a young man.

Here's how Kennedy can take advantage of the opportunity before him:

Focus on the kitchen table. It will be critical that Kennedy starts with pocketbook concerns without getting lost in the weeds of policy to show that the Democratic Party understands the challenges facing working people in America. The response will land well if it's centered on access to affordable health care rather than the brinksmanship around CHIP; on creating good-paying jobs that can support a family rather than on the unemployment rate; and on expanding opportunity for us and our children, rather than on the mind-numbing details of tax policy.

Remind America that Donald Trump has failed to live up to his campaign promises. The sole legislative accomplishment of the Trump administration in its first year in office has been a tax bill that increases the federal deficit by $1.5 trillion and rewards millionaires with a bigger boon in breaks and loopholes than any previous administration - all while hurting middle class Americans over the long term by pushing 13 million off health care and reducing benefits for those making less than $75,00 per year. 

Polling heading into the vote last year showed a majority of Americans saw the deal as a giveaway to the wealthy - and the numbers haven't gotten better for the GOP as the calendar marches on -- either on the tax bill or on its opposition to the Affordable Care Act. Without re-litigating debate over the tax bill, Kennedy should call out President Trump on his campaign claims that he'd help working people. He should offer examples illustrating how much the tax plan is helping the one-percenters, how his decimation of environmental regulations is benefiting oil and energy interests, and how he's installing Wall Street bankers to lead key government offices.

Broaden the message to reach rural America as well the urban centers. Rural America was a primary factor in Donald Trump's election. Yet in one of his first moves in office, Mr. Trump proposed a budget that would cut critical resources from programs ranging from rural development to water, from job training to airports. Where the president will seek to highlight wins in his first year in office to shore up his base, Kennedy would do well to point out where his administration's actions have failed to match up to his rhetoric.

Touch on the scandals, but don't dwell on the details. The endless headlines since 2016 linking this administration to everything from Russian collusion to obstruction of justice to an alleged affair with porn star Stormy Daniels and a second round of outrage over the infamous "grab 'em by the p*ssy" tapes have doubtless had an impact on the president's approval ratings, earning him the distinction of having the lowest popularity of any president in his first year of office in polling history. As such, a simple reference to the controversy will suffice - enough to remind viewers of their own discomfort with the daily controversies without derailing Kennedy's overall remarks from its substantive framework.

Throw down the gauntlet for Congressional Republicans. Inherent in all of the arguments made by Joe Kennedy must be a direct challenge to Republicans in Congress. It makes sense that GOP electeds have wanted to stand by the leader of their Party - especially when his agenda has aligned with the priorities of their donors as it did with the Trump tax bill. But the Democratic response to the State of the Union is as good a time as any to remind Republicans on the Hill - and their constituents back home - that their real allegiance must be to taxpayers and the people who elected them, or they should suffer the consequence in November.

Bring it all back to our values as Americans. There is always more that unites us than divides us, and this is one of the most important themes for Kennedy to hit. It won't be enough to highlight the challenges we face as nation. He'll need to call on our better angels and pay homage to this great cultural experiment called America -- whether he is talking about immigration reform that honors our values of inclusiveness or responding to an infrastructure plan that speaks to American ingenuity and hard work. And in the wake of everything we've witnessed so far from the Trump administration, Kennedy should remind us all of what Barack Obama called in his own inaugural speech "a recognition on the part of every American that we have duties to ourselves, our nation, and the world - duties that we do not grudgingly accept but rather seize gladly."

It's hard to overemphasize the challenge of delivering the official State of the Union response. Coming on the heels of the State of the Union, the contrast of a lengthy direct-to-camera speech against live audience remarks by the Commander-in-Chief, it usually comes across as stilted and rehearsed, if not painfully mechanical. While Kennedy has shown great promise as a speaker - his floor speech skewering the administration on the Affordable Care Act went viral and his remarks in the aftermath of the Charlottesville white supremacist rally received upwards of 15 million views - history has not been kind to those who deliver the official response. And there's always the risk of creating a moment that overshadows the response entirely, whether it's Marco Rubio's parched mouth, Bobby Jindal's weirdly robotic delivery (think Kenneth from "30 Rock"), or Steve Beshear's declaration he was "a proud Republican, and Democrat, and mostly American."

Yet done right, Joe Kennedy has the opportunity to reach into the living rooms of millions of Americans to point out the holes in the State of the Union and the faults in the president's vision for the future and to show viewers that it's the Democratic Party that has their interests in mind. It's the starting gun for the 2018 races and should preview the foundational arguments we'll be hearing on the campaign trail this year.

And that is certainly worth watching tomorrow night.

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Why this is the Trump Shutdown

January 20, 2018

270 Strategies

communications

* The following article was originally published on CBSNews.com.

Donald Trump was supposed to celebrate the first anniversary of his inauguration Saturday with a glitzy fundraiser gala in Mar-a-Lago -- with donations starting at $100,000 per couple. Instead, it's the government shutdown that's sure to be the image that endures, a fact that has not escaped the president.

With the dreaded shutdown now underway, the big questions are, what happens next? Who takes the fallout -- the Party in power or the Democrats? We'll see how it plays out in the coming weeks and months, but the anniversary optics are a pretty big sign.

A Washington Post-ABC poll heading into the Senate vote Friday night showed Americans would blame Republicans more than Democrats for a shutdown by a margin of 20 points. That shouldn't be a surprise -- with Republicans in control of the White House and both houses of Congress, it's hard to see how this isn't their fault.

Donald Trump of yore certainly would have blamed the president. This is what he said in 2011, when a shutdown threatened: "I hear the Democrats are going to be blamed and the Republicans are going to be blamed. I actually think the president would be blamed," he told NBC News. He went on to say, "If there is a shutdown I think it would be a tremendously negative mark on the president of the United States. He's the one that has to get people together."

But there are real policy reasons, too, for arguing that it's the GOP who takes the fall. Republicans have been betting that they can haggle over programs Americans really like -- the Children's Health Insurance Program (CHIP) and Deferred Action for Childhood Arrivals (DACA).

Republicans allowed CHIP funding to lapse on September 30, over the intense objections of Democrats concerned about the 9 million children who depend on the program for their health care. Since its inception in 1997, CHIP has only ever experienced a funding lapse for a period of a few weeks in 2007. That's because lawmakers on both sides of the aisle have agreed that supporting health insurance for needy children is a no-brainer. Now, Democrats are pointing out that at any point since September, GOP leadership could have put a clean CHIP funding bill to the floor and averted the crisis they're trying to pin on Democrats.

And how long have they had to deal with DACA? The president rescinded the Obama-era executive order on Sept. 5 and challenged Congress to come up with a legislative fix. Then, he rejected a bipartisan bill to resolve DACA and other immigration concerns that exploded into a sideshow with his "sh*thole countries" reference to African nations. Meanwhile, the clock keeps ticking for those 700,000 DREAMers brought to the U.S. as children, who don't know any other lives but the lives they've built here. Republicans do nothing for them at their peril.

Americans overwhelmingly support the DREAMers. The latest CBS News poll shows that a whopping 87 percent of the public wants a DACA fix. While Americans were split on whether DACA alone merited a shutdown, the high level of support for DREAMers is just going to keep putting pressure on Republicans to act before Mar. 5, when the phasing out of DACA is otherwise set to begin.

So, let's consider where Republicans have spent their legislative time: they jammed through a massive corporate tax cut at the end of 2017 in spite of persistent public disapproval. Look for Democrats to hammer the GOP over its failure to pay the government's bills weeks after a $1.5 trillion tax giveaway engineered by Republicans for months.

After he signed the bill, Mr. Trump himself proclaimed to a roomful of rich donors, "You all just got a lot little richer."  That was already destined to be a pretty popular ad for Democrats. But now, with the shutdown, they've got the tagline, too. President Trump now plans to join his high-dollar confab via videoconference Saturday night instead of in person. Happy anniversary.

Watch Lynda's interview on the shutdown and her column here.

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Why that ‘sh*thole’ comment really matters

January 16, 2018

Lynda Tran

There has been a great deal of righteous outrage among many Americans since the news broke last Thursday that President Trump allegedly referred to immigrants from Haiti and African nations as hailing from “sh*thole countries.” The latest back and forth as we emerge from a holiday weekend that saw Republican Senators Tom Cotton (AK) and David Perdue (GA) vehemently deny the president made the comment during an Oval Office meeting is whether the word he used was “sh*thole” or “sh*thouse.” Yet all of the discussion around the vulgarity Mr. Trump used runs the danger of missing the point.

Yes, the president’s comment flies in the face of expected presidential decorum yet again. But its real significance is in what it reveals about the inner thinking of one of the biggest power players in the current debate over comprehensive immigration reform. Coming on the heels of a televised immigration meeting that was staged just days beforehand to afford Mr. Trump public avowals like “I’ll take the heat” from conservatives, it’s no surprise there has been so much focus on what he said behind closed doors. The “sh*thole” moment tells us a great deal about how President Trump picks winners and losers when it comes to immigration policy.

On immigration policy as on other issues, the president’s views appear astonishingly binary: Norwegians good, Haitians bad. Muslim nations bad, Christian nations good. However, both his “sh*thole” comment and his approach so far to immigration policy is consistent with what we’ve seen so far about how he sees the world writ large – you’re either with him or against him, and if you’re against him, you are clearly deeply flawed somehow.

This black and white view of the world and the boiling down of complicated relationships and points of view into as simplistic terms as possible may also in part explain his recent “where are you from” query to a career intelligence analyst and hostage policy expert and his conclusion that “the pretty Korean lady” should be negotiating with North Korea, regardless of her actual expertise. President Trump’s stark cultural insensitivity doesn’t explain his gendered assessment of the analyst, but it does hint at how his brain approaches problem-solving and the importance of basic categories in how he assesses the challenges he faces.

It’s not a great leap to conjecture that somehow in his life journey Mr. Trump failed to absorb the importance of race, culture, and identity – much less how to embrace individual diversity. Where his nonchalance leaves us is with a president who felt compelled to say “I’m not a racist” and an upcoming State of the Union address that will feature the empty seats of civil rights icon John L. Lewis (D-GA), Earl Blumenauer (D-OR), Maxine Waters (D-CA), and freshman U.S. Representative Pramila Jayapal (D-WA), an immigrant herself and the first Indian-American woman elected to Congress.

There’s no doubt there are many elected leaders on both sides of the aisle who want to see a meaningful path to citizenship for the millions of undocumented immigrants currently working, contributing, and living in our communities. From the Gang of 8 discussions that began under the Obama Administration to the current bipartisan distress over the fate of our Deferred Action for Childhood Arrivals (DACA) policy, both Democrats and Republicans have repeatedly and increasingly called for an overhaul of our immigration system that honors our American values of inclusivity and the belief that people who work hard and give back to our country should have a chance at the American Dream. But for Donald Trump, the immigration debate has been little more than an opportunity to test his skills at stagecraft – in fact, he reportedly called his supporters to discuss whether his “sh*thole” comment played well with his base, initially unconcerned with the larger fallout at all.

This week, we learned more conclusively than ever before that President Trump will never be able to represent all Americans – because he doesn’t believe he needs to. This perspective doesn’t bode well for DACA much less for a broader immigration policy that respects our values and honors the role of countless immigrants over the course of our melting pot history. That’s bad news for the overwhelming majority of Americans who support DACA – 70 percent according to a CBS News poll this month – and bad news for anyone hoping to see an overhaul of our immigration system any time soon.

One can’t help but wonder how Mr. Trump’s own immigrant grandparents would have reacted were they here to witness it all.

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