Our Task
Beginning in 2013, 270 Strategies worked with Ready for Hillary to tap into the organic grassroots energy around a potential Hillary Clinton presidential run in 2016.
Our
Strategy
We focused on building a strong volunteer organization to ensure that when she made her decision about her political future, she would have the grassroots army needed to pave her way to victory and the White House. That meant designing a fully integrated strategy to convert online supporters to offline action.
Our
Execution
270 Strategies worked with the Ready for Hillary team to develop their organizing approach and provided guidance on their volunteer engagement program. This included supporting their training program, helping determine organizational goals, and amplifying and informing their earned media strategies. We also redesigned the Ready for Hillary website to optimize for actions and integration of social engagement tools, including developing a social organizing hub, which allows supporters to easily share content and invite their friends to join. During the 2014 elections, we ran the Ready for Hillary GOTV email program and designed the organization’s polling place lookup tool.
Our
Results
56,000+
volunteers recruited
By the time the Hillary for America campaign was preparing to launch in 2015, Ready for Hillary had built a movement nearly 4 million Americans strong. Together, we organized thousands of events across the country, from house parties to rallies, and helped identify and recruit more than 56,000 volunteers, bridging the gap between the online and offline programs.
Ready for Hillary’s website was user-friendly, engaging, and moved supporters to take meaningful steps to build the movement. By working with the Ready for Hillary team and its partners to streamline donate pages, implement two-step forms to encourage conversion, and execute an aggressive testing program, we increased conversions on the main donate page by 15 percent. Their new social organizing tools, in conjunction with an optimized email program focused on organizing, empowered grassroots supporters to bring in new supporters with a peer-to-peer recruitment and fundraising strategy.
To echo these successes nationally and build more support for the movement, 270 Strategies secured media coverage for Ready for Hillary in national outlets including CBS This Morning, CNN, NBC News' TODAY, ABC News, MSNBC, The New York Times, USA Today, and POLITICO.
